Japanese Features puzzling practice Society and Customs

Japanese obsession "the younger, the better" as examples of JKs and DEOCO

Have you ever heard of JK?  JK has been used in positive and negative contexts, such as "a fair complexion as JK" or "JK business," in japan.  These JK phenomena clearly reflect the uniqueness and peculiarity of Japanese society, or more precisely, what it is obsessed with.

JK is the word which stands for "jyoshi kousei" (Japanese: female high school students).  JKs have been given a special connotation and a "privileged" position.

Photo by Vinson Tan used under CC

First of all, JKs are strongly associated with some fantasy Japanese people cherish: The younger, the better in almost all respects.  For example, young women wish to keep their skin as smooth and young as JKs have.  Some, even in an extreme admiration, like walking in the street in the school uniform they used to wear.  They seem to enjoy getting attention from passengers-by even though their "no-longer smooth" face does not match the uniform any longer.

Sure, real JKs are pretty cute in whatever clothes, but even more so especially in uniform.  Their school uniform seems to radiate more charm.  So, it is understandable of some young women's obsession with wearing the uniform.  However, this obsession sometimes has a sexual twist and "JK business" comes into play.  Some men, either young or old, have some obsessions with JKs.  They sexually fantasize JKs in school uniform.  They seem to enjoy the huge gap JKs present: as if they are innocent and pure as their skin is fair, but in reality they are sexually pretty active.  They probably like picturing themselves engaged in sexual act with "innocent" looking JKs.  In this JK business, money or "special" presents are sometimes involved as kind of allowance from men to JKs.

For some men, especially middle-aged and old men, this obsession is fulfilled by an anti-perspirant or sort.  Indeed as we get older, we cannot help developing strong body order, but much more so when men hit the middle age.  Recently-released body soap and deodorant called a "DEOCO" series  have a greatest hit and been out of stock in physical and online drug stores.

DEOCO was originally targeted at middle-aged women, who want to body order under control (and have a strong desire to stay and smell young), but it is getting very popular among middle-aged men.  With that DEOCO product, they can sense sweet smell and a rejuvenating feeling as if they were surrounded by young girls and ladies.  Some actual users commend this effect.  Who doesn't want to try these products, right?

Can you believe this Japanese "the younger, the better" obsession?  Does this pose some serious questions about, such as the values of maturity and experiences we can acquire in the course of living?  Unfortunately, young women are more likely cherished universally, but this kind of obsession does seem to be very derogative to women and further Japanese society and culture?  It is truly intriguing to know if this is a part of Japanese cultural value.  What do you think?