Have you ever heard of the word Fukubukuro before? It has been very popular that Japanese people buy Fukubukuro (English: happy or lucky bags) during New Year's holidays.
Fukubukuro is literally a bag which contains goods, such as clothes, accessories, and shoes. Some Fukubukuro specifically features food items, ranging from fruit to seafood. The reason why the bag is called Fukubukuro is that it is actually a happy or lucky bag, which contains goods more worthy than the money's worth. People also buy it to see if they have good luck in the new year. If they are lucky, they will find expensive goods in the bag.
It is normally purchased on the dates from January 1st and 3rd. People are not supposed to know beforehand what it contains, which is one of the most exciting secrets of its popularity. The year 2009, however, has seen interesting trends: people can buy Fukubukuro before the first three days of the new year 2010 although they actually get it after the new year starts. As early as the beginning of November, some department stores and boutiques started taking orders of Fukugukuro.
Moreover, these sellers disclose what their Fukubukuro contains and further make it customer-made Fukubukuro as well: Customers can choose the color, size, and design of the items contained in their ordered Fukubukuro.
Although losing the excitement of seeing what is inside after purchase, customers can avoid the risk of getting items of unfavorable colors and designs, or different size. This unusual practice is also beneficial for the sellers. Despite the economic downturn, they can secure the customers and increase their sale with the help of Fukubukuro.
MUJI, or one of the Japanese popular brands, sell MUJI Fukubukuro takes orders online and delivers it in mid-December. This is VERY popular and buyers SHOULD have luck to get one. They can choose the size and kinds of goods (clothes, stationery, bed linens and others), but cannot know what they can get.
However, their Fukubukuro is always the one which is worth over $180 for just $30. The following pictures are the clothes our friend got in the year of 2019. Every year, some Youtubers upload the contents of their MUJI Fukubukuro!!
Although losing the excitement of seeing what is inside after purchase, customers can avoid the risk of getting items of unfavorable colors and designs, or different size. This unusual practice is also beneficial for the sellers. Despite the economic downturn, they can secure the customers and increase their sale with the help of Fukubukuro.
MUJI, or one of the Japanese popular brands, sell MUJI Fukubukuro takes orders online and delivers it in mid-December. This is VERY popular and buyers SHOULD have luck to get one. They can choose the size and kinds of goods (clothes, stationery, bed linens and others), but cannot know what they can get.
However, their Fukubukuro is always the one which is worth over $180 for just $30. The following pictures are the clothes our friend got in the year of 2019. Every year, some Youtubers upload the contents of their MUJI Fukubukuro!!
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