Wagashi (Japanese sweets) coming to the U.S.

Nagoyans love sweets derived from red beans. For example, Ogura toast (shown in the picture below) is toast with red beans spread on it. This toast is a popular item at coffee shops in Nagoya as well as bakeries. Compared to American sweets, wagashi (e.g., manjyu) typically consist of one or more of the following ingredients: red beans, green tea, brown sugar, or fermented soybean paste (i.e., miso). Thus, wagashi could be a low fat and healthy alternative to desserts with higher amounts of sugar and
calories.












Ice cream at a supermarket


















On March 3rd, the food company Imuraya, which is headquartered in Mie Prefecture next to Aichi Prefecture where Nagoya is located, announced the launch of a wagashi product line in the US. Specifically, Imuraya is introducing wagashi red bean ice cream (shown in the third picture) to regular stores as well as Asian grocery stores. You will be able to enjoy wagashi ice cream as a dessert soon in the US!




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